Image: the way a company is perceived.
Identity: the way a company really is.
Branding: how a company communicates its identity.
It is not uncommon for organizations to feel an emotional attachment to their origins even when they have grown, evolved and become more diversified. Nonprofits have such long histories that their mission and vision must be communicated with absolute clarity and consistency; people are most enthusiastic about organizations they understand best.
Branding can differentiation your organization from others similar agencies, create credibility and trust leading to long term relationships with your community and motivate them to act on your behalf. An informational flyer is not just an announcement of upcoming activities — it is a touch point for how the agency interacts others.
CPRdesignco leads agency leadership through a concrete strategic process to ensure an overall awareness of who the organization is, what it provides, who it serves, and where it is headed. Aa plan is developed for consistently communicating with the community and enhancing public awareness.
Sustainable Food Systems is just one case where we began with an environmental scan, developed corporate statements and created an identity and a system of collateral to connect with target audiences.
"CPRdesignco's systemized process led to a branding and
personality awakening, which naturally resulted in a clear design focus
for our new look."
Strategic planning and marketing, corporate statements, logotype, tag line, brochures, website, advertising, branding booklet, sales presentation and packet, signage